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Our Story

For Life's Little Adventures

Parenthood changes everything – it even changed our business. The people behind our successful adventure brand, Lifeventure, all began having families around the same time. They started to consider how they could bring all that passion and expertise into developing products that would enable everyone to keep on exploring the great outdoors from the earliest days with children.

They didn’t want to stop having adventures just because they were new parents, so LittleLife - the UK’s original outdoor and travel goods company for family adventures - was ‘born’ too!

We believe that fresh air, come rain or shine, is the key to good health and happiness for children and their parents.

Enjoying life outside together from the earliest days improves everyone’s wellbeing.

All our award-winning products are designed by our expert team at our UK headquarters. We pour 25 years of experience in the outdoors industry into every detail to ensure our products are reliable, practical and safe for parents and appealing to little ones.

Our products are British designed and developed using cutting edge materials and techniques. We test products to UK and European standards and also trial them rigorously ourselves. Every design has been deeply considered to help you enjoy the best of life’s adventures, no matter how big or small. It is our mission to give parents and children the freedom to enjoy the great outdoors in comfort and safety. It’s about getting back to basics, but with technologically advanced support from innovative gear.